When we start thinking about Amazon Prime Music or Apple One, a Spotify subscription becomes hard to justify. Spotify? That'll cost you £16.99 for the music alone. When it comes to comparing the family plans, the value gap is even more pronounced - you get all of YouTube Premium for £14.99 between 6 people.
Spotify may have a lot of playlists built for you, but so does Google.
If rumors are to be believed, Spotify's new Individual plan will offer less than that for just £1 less. The median willingness to pay for multiple users is 4 above the current price point. This makes the Family Plan an absolute steal. The Spotify Family Plan allows five users to access a single account for 14.99. You get ad-free YouTube access, downloads, YouTube Music Premium, early entry into YouTube tests, and free YouTube memberships for a selection of channels - all for £11.99. The price for the Spotify Premium Plan is 9.99/month. Take YouTube, its music app can be said to be "Good" at best, but the value proposition of the YouTube Premium subscription is incredible. It's another thing entirely for the price increase to put it within striking range of platforms that offer a lot more than music. It's one thing for Spotify to be on parity with its rivals with pricing, making comparing features with YouTube Music or Amazon Music or whatever the only consideration.
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